High Dynamic Range increases contrast between white and black, producing rich colors and bold details, even in the most extreme light or dark scenes.

PurColor brings to life a broad range of colors, displaying realistic images that give you the sensation that you are part of the story being presented on screen.

Flat visuals become more layered with Contrast Enhancer, which automatically adjusts contrast levels to add depth and dimension to every frame.

Enjoy peace of mind with Samsung Knox Security, protecting your TV and connected devices from threats while securing your personal data with layers of hardware and software defense.

Control your TV with your voice using the assistant you prefer—be it Bixby or Amazon Alexa—for a hands-free, simple interaction.

Samsung’s Tizen OS transforms your TV into an all-in-one hub for streaming, apps, and smart features. Explore thousands of movies and shows effortlessly.

Jump into endless entertainment with Samsung TV Plus. No sign-ups, no payments—just access to a growing catalog of live TV and on-demand content, built right into your TV.

From movies and sports to kids' shows and news, enjoy a wide range of free channels, including premium ones, with fresh content added regularly.

Object Tracking Sound Lite delivers 3D surround sound that moves with the visuals, pulling you deeper into the action with every scene.

Whether it's a whisper or an explosion, Adaptive Sound uses real-time intelligence to fine-tune audio based on what you’re watching.

Let your TV and soundbar work together. Q-Symphony syncs them without muting the TV speakers, creating a layered soundscape that feels fuller and richer.